Search engine optimization is a continuous process and you cannot sit back and relax in the knowledge that you have given a monthly contract to a SEO expert. If you want to know how your website is performing on the keywords that this SEO expert has chosen for it, there is a wonderful free tool for you available on the net. It is called SERP checker and it gives instant search results to you.
Check your rank in comparison with your competitors
SERP is an acronym that stands for Search Engine Results Page. It is actually an API that is freely available on the net and you can use it to see the impact of your SEO exercise. It allows you to enter your domain name and important keywords to get its ranking on a global or local basis within seconds. You can compare your ranking with that of your competitors also. If you use a SERP checker frequently or periodically, you know whether your website is doing well or not.
Helps in selection of right keywords
With the help of a SERP checker, it is possible to keep track of keyword selection of your competitors and whether they are eating up your target group of customers or not. You can make changes in the selection of keywords accordingly to improve the ranking and popularity of your website.
There are available dozens of SERP checkers on the net and it is up to you to use the services of any one of these tools. It is a good idea to register with one of these checkers as it helps in expediting the process of search. Once you have registered, the tool saves your input to begin with the saved keywords next time. You are free to make changes in these keywords whenever you so desire.